Videos are increasingly appearing in the search results. The fact that Google owns YouTube could explain that. As well as the public likes videos.You don’t need to make them Hollywood quality. Here are some quick methods for getting a video created: Use the webcam in your PC together with the software that just about certainly came with it. Use your camera on your phone. The quality is okay – use a tripod to hold the camera steady and enlist the aid of a friend or work colleague if possible. Create a PowerPoint presentation and use a totally free screen capture program like Snagit to capture an area of the screen as well as your voice. Get a video created on the site like Fiverr – the standard varies enormously, check the samples first. The clearer the direction you give, the better the end result it in all probability to become. The site also offers voiceovers if you don’t such as the sound of your own voice. My current favourite is something known as a whiteboard video – it looks like it’s been hand drawn.marketing videoOnce you have created your video, listen to it back on your pc to check on that it looks and sounds OK.Using Windows Explorer, rename the video so that it includes keywords in the file name.Upload the video file for your YouTube account.Provide the video a great title – aim to incorporate your keywords but make it readable. Ideally your title should be no more than 65 characters including spaces.Write a description through your video. Incorporate your website address in this – YouTube will handle which makes it a clickable link. Your description should be long! Even though it is a video site, YouTube and Google do a much better job of indexing words than images.Then add ”tags” to your video – check on YouTube for similar videos if you aren’t sure and use similar tags to those.marketing videoSelect a suitable channel. If you’re not sure, check competitor videos.In case your video includes voices (it ought to – hint!) then YouTube will attempt to transcribe the voices. Time taken to do that varies. Go back to your video at intervals until this occurs – you will see a CC option. You can then edit the commentary to get rid of any typos and mistranslations that YouTube makes after which reupload the revised commentary.Use the embed code online to publish the recording on your own site as well. If you’re using WordPress for the website, all you need to do is copy and paste the address of your video from your internet browser to your post, WordPress protects the remainder.Tweet regarding your video and mention on it in your Facebook page.